Project Overview
Threshold Agency is a full-service digital marketing agency based in Austin, TX, that specializes in providing creative, strategic, and performance-driven marketing solutions. Known for their innovative approach and commitment to delivering results, Threshold needed a rebrand that reflected their expertise and industry-leading position.
I led the complete rebrand, creating a custom website design and overseeing the UI/UX in collaboration with a developer. The goal was to create a visually dynamic and user-friendly experience that clearly communicated Threshold’s services, showcased their portfolio, and solidified their presence as a leader in the digital marketing space.
Scope of Work
Complete Rebrand
Full Custom Website Design
UI/UX Design
Collaborative Development Oversight
Page Designs: Our Services, Industries, Our Work, Case Studies, About Us, Blog, and Contact
Challenges
Balancing Creativity and Professionalism:
As a digital marketing agency, Threshold’s brand needed to convey both creative innovation and strategic expertise. The challenge was achieving this balance without overwhelming users.
Showcasing a Diverse Portfolio:
With work spanning multiple industries and services, the website had to showcase a wide range of projects in a way that felt cohesive and intuitive.
Content Density:
With multiple service offerings and a wealth of case studies and insights, the challenge was to present content in a digestible and visually engaging manner.
Collaboration with Development:
Overseeing the implementation of custom UI/UX designs required close collaboration with the developer to ensure a smooth, interactive user experience.
Design Solutions
Brand Refresh:
The rebrand centered around creating a modern, professional, and approachable identity. Clean lines, bold typography, and a striking color palette were used to exude confidence and innovation. The design maintained a balance of creativity and professionalism, reflecting the agency’s dual expertise in creative and strategic marketing.
UI/UX Design Philosophy:
The website was designed with intuitive navigation, smooth interactions, and engaging visuals to enhance the user journey. Key UX strategies include:
Interactive Elements: Subtle hover effects and animations bring the website to life without detracting from usability.
Strategic Hierarchy: Clear content organization ensures users can quickly find relevant information.
Mobile Optimization: A fully responsive design ensures seamless navigation across all devices.
Pages and Features:
Home Page:
A bold hero section immediately communicates Threshold’s expertise with a dynamic tagline and visually engaging animations. Key calls-to-action are strategically placed to encourage exploration.
Our Services Page:
Each service is presented with a clear hierarchy, paired with hover states and supporting visuals to enhance comprehension.
Industries Page:
Organized by key verticals, this page highlights Threshold’s specialization across various industries. CTA buttons are used to link out to corresponding pages.
Our Work Page (Portfolio):
A visually stunning portfolio page showcases Threshold’s best projects which are categorized by type.
Case Studies Page:
Detailed case studies highlight successful campaigns, including key metrics, visuals, and client testimonials. A streamlined layout makes it easy to browse success stories.
About Us Page:
A mix of team photos, company milestones, and a mission statement humanizes the brand and reinforces Threshold’s credibility. A dynamic timeline highlights key achievements.
Blog Page:
Organized by categories, the blog serves as a resource for industry insights and updates. A clean, content-focused layout encourages readability.
Contact Page:
A simple yet engaging form allows users to quickly reach out. Embedded maps and direct contact information enhance accessibility.
Results
The rebrand and website design elevated Threshold’s digital presence, positioning them as an industry leader while providing an engaging and intuitive experience for users. Key results include:
Stronger Brand Identity: The refreshed branding exudes confidence, creativity, and professionalism, aligning with Threshold’s values and expertise.
Improved User Experience: Interactive elements, clear navigation, and responsive design create a seamless journey for users across devices.
Enhanced Portfolio Presentation: The new portfolio and case studies pages effectively showcase Threshold’s successes, building credibility and trust with potential clients.
Streamlined Communication: The Contact page’s accessible layout makes it easy for potential clients to get in touch.
What I Loved About This Project
This project was a fast-paced and immersive experience, with just one designer (me) and one developer completing the work within an incredibly tight one-month timeline. The urgency of the timeline forced me to dive deep into the project, make quick yet thoughtful decisions, and collaborate seamlessly with my developer partner. I loved the challenge of balancing creativity and functionality while ensuring the site was both visually striking and user-friendly, it was a very valuable learning experience.