Project Overview
Threshold Agency is a full-service marketing agency specializing in delivering creative and data-driven solutions for property management, financial institutions, and real estate. As the agency evolved, so did their need for a refreshed identity that reflected its modern, innovative, and client-centric approach. I offered to develop a cohesive rebrand that would elevate Threshold’s visual identity and establish a consistent presence across all touchpoints, including a new logo, brand guidelines, email templates, social media templates, and a redesigned website. The goal was to develop a brand that resonated with its target audience while showcasing Threshold’s expertise and professionalism. Their tagline, "Marketing Your Everything," became a central theme throughout the rebrand.
Scope of Work
Logo Design
Brand Guidelines
Email & Social Templates
Website Design
Challenges
Ensuring a seamless transition from the old brand to the new one across all platforms.
Creating email templates and a website design that are both visually compelling and easy to maintain.
Design Solutions
Logo Design:
The new Threshold logo is a clean and contemporary design that reflects the agency’s commitment to innovation and progress. The logo features:
A bold geometric mark with an arrow that symbolizes full-service marketing and pathways to success, aligning with the agency’s mission of helping clients reach new thresholds of achievement.
A modern sans-serif typeface that conveys professionalism and approachability.
A vibrant color palette combining red, black, and grey representing creativity, trust, and reliability.
Brand Guidelines:
To ensure consistency across all platforms, I developed comprehensive brand guidelines that included:
Typography: A cohesive system pairing a bold headline font with a clean and versatile body typeface.
Color Palette: A refined selection of primary and secondary colors for flexibility and impact.
Visual Elements: Guidelines for using logo variations, patterns, and supporting graphics in both digital and print formats.
Tone and Voice: Messaging recommendations to ensure brand communications are clear, confident, and engaging.
Email Templates:
I designed custom email templates in Mailchimp to improve Threshold’s email marketing campaigns. The templates are:
Visually cohesive: Incorporating the new brand elements to create a unified look and feel.
User-friendly: Designed for adaptability, allowing the team to easily update content for newsletters, promotions, and client outreach.
Optimized for performance: Mobile-responsive designs ensure seamless readability on all devices.
Website Design:
The website redesign focused on creating an engaging and intuitive user experience. Key features include:
Modern Aesthetic: A sleek, visually appealing layout that aligns with the updated brand identity.
Improved Navigation: Simplified menus and clear calls-to-action guide users to relevant information effortlessly.
Dynamic Content: Interactive features and bold imagery highlight Threshold’s services, case studies, and industry expertise.
Mobile Optimization: Fully responsive design ensures an excellent user experience on all devices.
Results
The rebrand successfully positioned Threshold Agency as a modern and innovative leader in the real estate marketing space. The cohesive branding materials and updated website helped strengthen Threshold’s credibility and appeal to current and prospective clients.
Key Outcomes:
Positive client feedback on the refreshed visual identity and streamlined website experience.
Increased engagement with email campaigns, driven by the new, professionally designed templates.
Enhanced brand recognition and consistency across all digital and print touchpoints.
What I Loved About This Project
Rebranding Threshold Agency allowed me to dive into the intersection of creativity and strategy. I enjoyed crafting a design system that not only elevated the agency’s visual presence but also reinforced its mission to empower clients. Translating Threshold’s innovative spirit into tangible design elements, from the bold logo with its arrow symbolizing full-service marketing to the interactive website, was a rewarding challenge that showcased the power of cohesive branding.