Project Overview
Oak Keys is a high-end townhouse development located at West 28th and Willow Street in Vancouver, BC. Designed for young families, down-sizers, and doctors, this 22-unit westside community offers a harmonious blend of urban convenience and serene living. With its tagline, "Where the rhythm of the city meets the tranquility of home," Oak Keys embodies refined yet relaxed living. The brand draws inspiration from the architectural rhythm of the development's piano key-like windows and monochromatic tones, symbolizing the flow of vibrant city life and the soothing tranquility of home. Minimalist black-and-white designs with green accents echo the natural elements of the canopied courtyard, while the logo and branding appeal to an educated, sophisticated audience. My work on this project included designing the brochure, site signage, and lease space/environmental design to reflect the project's elegance and modernity.
Scope of Work
Brochure Design
Site Signage Design
Lease Space/Environmental Design
Balancing a luxurious yet approachable aesthetic to appeal to a diverse target audience.
Ensuring all materials reflected the harmonious blend of urban rhythm and serene living.
Designing cohesive branding that works across multiple touchpoints, from brochures to environmental design.
Challenges
Design Solutions
Brochure Design:
The brochure was crafted to highlight the sophisticated yet tranquil lifestyle Oak Keys offers. Key features include:
Sophisticated Layouts: Clean and structured designs emphasize the architectural uniqueness and lifestyle benefits of the development.
Premium Imagery: Renderings and visuals showcasing the townhouse exteriors, courtyard, and modern interiors, paired with poetic copy to evoke emotion.
Elegant Typography: A refined typeface selection conveys a sense of luxury and modernity.
Site Signage:
The signage design enhances Oak Keys’ visual presence and appeal to passersby. Key elements include:
Impactful Branding: Clean typography and acrylic 3D logo to ensure maximum visibility and elegance.
Directional Clarity: Wayfinding elements guide potential buyers and visitors with ease.
Scale: Large-scale with intentional visual hierarchy to stand out amongst busy street.
Lease Space/Environmental Design:
Environmental branding was designed to create a cohesive and immersive experience for visitors and prospective residents:
Custom Graphics: Wall designs and branding elements echo the rhythmic and architectural inspiration of Oak Keys. Large photoshopped backlit rendering spanning a whole wall was the main focus of the room.
Integrated Branding: Consistent use of the logo, color palette, and minimalist aesthetic throughout the interiors and common areas.
Wayfinding Systems: Strategically placed signage provides a seamless navigation experience while reinforcing the brand identity.
Results
The branding materials for Oak Keys successfully established a sophisticated and distinctive visual identity, resonating with the target market and reinforcing its positioning as a premier townhouse development.
Key Outcomes:
A brochure that beautifully narrates the Oak Keys story, generating significant interest among prospective buyers.
Striking site signage that elevates Oak Keys’ presence and draws attention from the surrounding community.
Environmental designs that create a serene and luxurious atmosphere, enhancing the visitor and resident experience.
What I Loved About This Project
Working on Oak Keys was an opportunity to merge artistic storytelling with refined design. I loved bringing the rhythmic and architectural inspiration of the brand to life, crafting materials that evoke both the vibrancy of city living and the tranquility of home. Translating the vision into environmental graphics and branding that harmonize with the physical space was incredibly fulfilling, especially knowing that each design element contributes to the unique living experience Oak Keys offers.