Project Overview
Centurion Property Group is a leader in acquiring, repositioning, and operating student housing properties near major universities across the Southeast, Southwest, and Midwest United States. With a meticulous approach to investment and operations, Centurion delivers consistent above-market returns to its investors while maintaining operational excellence.
I designed a fully custom website for Centurion Property Group, focused on reflecting their professionalism, strategic approach, and industry leadership. The site emphasizes clarity, functionality, and a streamlined user experience to attract investors, showcase their properties, and communicate their expertise.
Scope of Work
Full Custom Website Design
UI/UX Design
Page Designs: Home, About, Strategy, Properties, News, Blog, and Contact
Challenges
Balancing Detail with Simplicity:
Communicating Centurion’s strategic and detail-oriented approach while maintaining a clean and streamlined design was essential.
Showcasing Properties Clearly:
Ensuring the properties page provided comprehensive information without feeling cluttered required careful layout and design decisions.
Attracting Multiple Audiences:
The design needed to appeal to a diverse audience of investors, partners, and stakeholders while maintaining a professional and engaging tone.
Highlighting Expertise Without Overloading Users:
The blog and news sections required organization and categorization to present Centurion’s expertise without overwhelming visitors with too much information at once.
Design Solutions
Brand Aesthetic:
The website design reflects Centurion Property Group’s reputation for precision and excellence. The aesthetic combines clean lines, a professional color palette, and high-quality visuals to convey credibility and sophistication.
Color Palette: Red and slate gray with accents of black for a modern and professional look, reinforcing trust and stability.
Typography: Sans-serif fonts for headlines and body text ensures readability and professionalism.
Imagery: High-resolution images of properties, students, and urban landscapes to showcase their portfolio and market focus.
UI/UX Design Philosophy:
The site is designed for clarity and ease of navigation, catering to investors and partners seeking detailed information about Centurion’s operations and properties.
User-Friendly Structure: Logical page hierarchy and intuitive menus make it easy for users to explore the site.
Interactive Features: Subtle scroll animations and hover effects enhance user engagement while maintaining a professional tone.
Mobile Optimization: Fully responsive design ensures a seamless browsing experience across all devices.
Pages and Features:
Home Page:
A bold hero section introduces Centurion Property Group with a video.
Key highlights, such as various properties and amenities are highlighted.
About Page:
Details Centurion’s mission, differentiators and leadership team.
Includes graphics to showcase the company’s value and process.
Strategy Page:
Explains Centurion’s meticulous approach to investment strategy, investment criteria, acquisition strategy and process.
Organized into sections with accompanying visuals and infographics to highlight key points.
Properties Page:
A portfolio of Centurion’s student housing properties.
News Page:
Features company announcements, milestones, and industry updates in a clean, grid-based layout.
Blog Page:
A resource hub for market trends, investment tips, and insights into the student housing sector.
Contact Page:
Includes a clean contact form for inquiries, along with key contact information and an embedded map for Centurion’s main office location.
Results
The Centurion Property Group website effectively communicates the company’s leadership, expertise, and property portfolio while providing a seamless and engaging user experience. Key outcomes include:
Professional Online Presence: The clean and modern design aligns with Centurion’s reputation for precision and excellence.
Enhanced Property Showcase: Interactive features and high-quality visuals highlight the company’s portfolio effectively.
Streamlined Navigation: The intuitive structure allows users to easily explore Centurion’s strategy, properties, and insights.
Improved Engagement: The blog and news sections provide valuable resources for investors and partners, building trust and credibility.
What I Loved About This Project
Designing the Centurion Property Group website allowed me to create a professional and polished digital presence for a company at the forefront of student housing investment. I enjoyed the challenge of balancing strategic content with a user-friendly design while incorporating interactive features to enhance the UX. Showcasing the properties in a way that was both visually appealing and informative was a great learning experience.