Project Overview
Viola is a modern residential development offering efficient floorplans and innovative units designed for today’s Seattle residents. With thoughtful layouts and timeless design elements such as luxury plank flooring, flat panel kitchen cabinets, and upscale lighting, Viola provides a unique and minimalist living experience tailored to modern lifestyles.
I designed the logo and branding for Viola, as well as a fully custom landing page that not only showcases the property but also serves as a reusable template for the development company’s other properties. This scalable design approach ensures brand consistency across properties while streamlining the creation of future pages.
Scope of Work
Logo Design
Branding and Visual Identity
Custom Landing Page Template Design
UI/UX Design
Sections: Floor Plans, Gallery, Amenities, Neighborhood, Contact
Challenges
Creating a Reusable Template:
The design needed to serve as a scalable template for multiple properties while maintaining flexibility for customization.
Integrating Branding:
Ensuring the landing page design aligned seamlessly with Viola’s branding required careful attention to detail in typography, color use, and overall aesthetic.
Driving Conversion:
Strategically placing CTA buttons, such as “Apply Now” and “Residents Page,” throughout the page to encourage user action without being intrusive.
Balancing Minimalism with Detail:
Communicating Viola’s key offerings while maintaining a clean, minimalist aesthetic required thoughtful content prioritization.
Design Solutions
Logo and Branding:
The Viola branding reflects the property’s minimalist, modern aesthetic with a touch of vibrancy.
Logo Design: A sleek, contemporary wordmark with clean rounded lines represents Viola’s fresh and refined character.
Color Palette: Soft neutral tones with pops of green and orange to reflect the balance between modern interiors and the surrounding urban elements.
Typography: Sans-serif fonts for a polished and approachable identity.
Graphic Elements: Subtle geometric shapes used in branding collateral tie back to the clean lines of the logo and property design.
Landing Page Design:
The landing page mirrors the branding with a clean, modern design and nature-inspired visual elements. Smooth navigation, interactive features, and high-quality imagery guide users effortlessly through the site.
UI/UX Design Philosophy:
The landing page is structured to guide users through key property details and drive conversions.
Logical Content Flow: Each section builds on the previous, naturally leading users from exploration to action.
Mobile Optimization: Fully responsive design ensures accessibility across devices.
Hero Section:
Features images of Viola’s interiors
Prominent CTA buttons for “Apply Now” and “Residents” encourage immediate action.
Floor Plans Section:
Highlights six intentional layouts, each with details on square footage, bedrooms, and bathrooms.
A filter option allows users to sort by size or type for quick browsing.
Gallery Section:
A curated collection of high-resolution images showcasing interiors, exteriors, and amenities.
Interactive carousel functionality allows users to explore the property visually.
Amenities Section:
Features key offerings.
Neighborhood Section:
Highlights the surrounding area, including nearby dining, shopping, and recreational options in Seattle.
Includes a custom Google Map integration showcasing Viola’s location.
Contact Section:
Includes a simple contact form for quick inquiries.
Results
The Viola branding and landing page template effectively communicate the property’s unique offerings while providing a scalable solution for the development company’s portfolio. Key outcomes include:
Cohesive Branding: The logo and visual identity reinforce the property’s fresh, minimalist aesthetic and align with the overall development company’s brand.
User-Friendly Experience: The intuitive layout and interactive features guide users naturally through the page, driving exploration and conversions.
Increased Flexibility: The scalable template simplifies the process of creating landing pages for additional properties.
Mobile Optimization: A responsive design ensures the page is accessible and functional across all devices.
What I Loved About This Project
Designing the Viola logo, branding, and landing page template was an exciting opportunity to create a cohesive and scalable solution for this property and others in the development company’s portfolio. I enjoyed balancing the individuality of Viola with the need for a reusable template that maintains a consistent brand identity. Crafting a visually engaging and functional design that captures the essence of modern, minimalist living was especially rewarding.