Project Overview
The Davy is a student apartment community located in Knoxville, Tennessee, designed for University of Tennessee students seeking a modern, vibrant, and connected living experience. With a brand already established, The Davy required an engaging and functional leasing space and window vinyls to reflect the brand's bold energy and appeal to its student audience.
I was tasked with translating the existing branding into physical spaces and storefront designs that would not only stand out but also create a cohesive and welcoming experience for prospective tenants.
Scope of Work
Leasing Space Design
Window Vinyl Design
Challenges
Translating the established branding into physical spaces while maintaining the vibrancy and appeal of the original design direction.
Creating a leasing space that balances functionality with bold, on-brand aesthetics.
Designing window vinyls that capture attention while effectively communicating key selling points.
Design Solutions
Leasing Space Design:
The leasing space was designed to serve as a functional and visually compelling environment that showcases The Davy’s vibrant student living experience.
Branded Environment: Bold colors, dynamic patterns, graphic elements, and lifestyle imagery from the brand direction was integrated into the interior walls, signage, and decor, ensuring consistency and immersion.
Student-Centric Aesthetic: The design emphasized a youthful, energetic vibe that resonates with The Davy’s target demographic.
Window Vinyl Design:
The window vinyls were created to capture attention and communicate The Davy’s unique lifestyle to passersby.
Bold Graphics: Eye-catching patterns and dynamic compositions reflect the brand's vibrant identity.
Key Messaging: Prominent use of taglines, amenities, and lifestyle imagery to draw interest and showcase what The Davy offers.
Strategic Placement: The vinyls were designed to frame the building’s facade, ensuring maximum visibility and reinforcing brand presence.
Results
The final designs successfully brought The Davy’s branding to life, creating a cohesive and memorable experience for prospective tenants.
The leasing space became a vibrant and inviting environment that reflects The Davy’s modern, student-focused ethos.
The window vinyls attracted attention and helped establish a strong street presence, increasing walk-in inquiries and leasing conversions.
Key Outcomes:
Enhanced brand recognition and alignment through cohesive environmental design.
Positive feedback from leasing staff and prospective tenants for the welcoming and engaging leasing space.
Increased visibility and foot traffic due to the dynamic and impactful window vinyls.
What I Loved About This Project
This project allowed me to creatively bridge branding and environmental design, transforming The Davy’s vision into a tangible and functional leasing space. Translating the bold, student-focused energy of the brand into physical elements was an exciting challenge, and seeing how the design elements worked together to elevate the leasing was a fun rewarding experience.