Project Overview
Kitsilano House is a boutique residential project featuring two expansive three-bedroom homes in one of Vancouver’s most desirable neighborhoods. Combining contemporary design with the warmth of modern farmhouse style, these homes are thoughtfully designed by an award-winning team to offer a perfect balance of style and functionality. Steps away from Vancouver’s vibrant Broadway and 4th Avenue, Kitsilano House blends lifestyle and location, offering residents the ultimate West Coast living experience.
I was tasked with creating the logo, comprehensive brand identity, marketing collateral, and signage to capture the essence of Kitsilano House and its modern yet timeless appeal.
Scope of Work
Logo Design
Brand Identity
Brochure Design
Stationery Design
Site Signage
Challenges
Creating a brand that aligns with both the modern farmhouse style and the West Coast lifestyle without feeling overly trendy.
Designing collateral and signage that stand out while complementing the sophisticated, timeless appeal of the homes.
Balancing the marketing focus on both the homes’ spacious layouts and the desirable Kitsilano location.
Design Solutions
Logo Design:
The Kitsilano House logo was crafted to reflect the project’s modern farmhouse aesthetic and West Coast lifestyle. The typography combines a clean sans-serif with subtle serif details, creating a contemporary yet approachable feel. The logo features a minimal yet elegant icon inspired by the home’s architectural features, emphasizing the balance of modernity and comfort.
Brand Identity:
The brand identity was designed to convey Kitsilano House’s seamless blend of modern luxury and cozy charm, appealing to discerning homebuyers.
Color Palette: Neutral and soft tones inspired by the natural surroundings, including warm beige, soft gray, and deep blue, to evoke a sense of timelessness and sophistication.
Typography: A combination of modern sans-serif for headlines and a serif font for body text to balance contemporary elegance with a hint of traditional charm.
Imagery: Lifestyle photography showcasing the homes’ spacious interiors, stylish finishes, and proximity to Vancouver’s iconic beaches, patios, and vibrant streets.
Brochure Design:
The brochure highlights the exceptional features of Kitsilano House, providing prospective buyers with an immersive look at the homes and their surroundings.
Layout: Clean and spacious, with ample white space to reflect the open, airy design of the homes.
Content: Detailed descriptions of the homes, lifestyle photography, and a neighborhood guide to emphasize the location’s appeal.
Features: Floor plans and renderings to help buyers visualize the space.
Stationery Design:
Custom-designed stationery, including letterheads, business cards, and envelopes, ensures a cohesive and professional presence. The designs incorporate the brand’s color palette and logo to reinforce the Kitsilano House identity at every touchpoint.
Site Signage:
The site signage was designed to attract attention while harmonizing with the neighborhood’s aesthetic.
Design: Clear, inviting, and on-brand, featuring the logo, project name, and key selling points to inform and engage passersby.
Placement: Strategically positioned to maximize visibility and draw interest from prospective buyers.
Results
The Kitsilano House brand successfully communicates the project’s unique value proposition: a modern, stylish, and spacious home in one of Vancouver’s most sought-after neighborhoods. The cohesive identity, paired with compelling marketing collateral and signage, effectively captured the attention of prospective buyers and reinforced the project’s lifestyle-centric appeal.
Key Outcomes:
A polished brand identity that resonates with the target audience of discerning homebuyers.
Brochures and site signage that generated excitement and inquiries from prospective residents.
Positive feedback from the developer on the cohesive and elevated visual identity.
What I Loved About This Project
Kitsilano House was an incredible opportunity to combine modern sophistication with the cozy charm of the West Coast lifestyle. I enjoyed crafting a brand that reflects the community’s natural beauty and urban energy, as well as designing collateral that highlights the exceptional features of these stunning homes.