Project Overview
Elysian Health Group, an executive health medical clinic in South Surrey, offers integrated, multi-disciplinary, full-service care to its clients. As part of their efforts to establish a strong visual presence, I was entrusted with designing a range of marketing collateral that reflected their commitment to premium healthcare services. My work focused on creating cohesive materials—including business cards, brochures, photography, and signage—that conveyed professionalism, trust, and excellence.
Scope of Work
Business Card Design
Brochure Design
Photography
Signage (Door Vinyls and Environmental Graphics)
Challenges
Ensuring all collateral maintained a consistent and professional aesthetic that aligns with Elysian Health Group’s high-end branding.
Balancing functionality with design to create materials that are both visually appealing and informative.
Reflecting the clinic’s multi-disciplinary, full-service approach in the visuals and messaging.
Business Card & Brochure
The business cards were designed to exude professionalism and sophistication, using premium materials and a clean layout. The design features:
Minimalist typography to ensure clarity and elegance.
A subtle color palette inspired by Elysian’s brand identity.
High-quality finishes, such as matte lamination and spot UV, to create a tactile, memorable impression.
The brochures were designed to educate prospective clients about Elysian Health Group’s services and approach. Key features include:
A clean, organized layout to guide readers through the content effortlessly.
High-quality imagery and graphics to enhance visual appeal.
A balance of technical information and approachable language to make complex services easy to understand.
Two versions of the brochure — one for patients and one for practitioners.
Photography
To capture the clinic’s inviting atmosphere and state-of-the-art facilities, I helped coordinate and execute a professional photoshoot. This included:
Images of the clinic’s interiors to showcase its modern, welcoming design.
Portraits of the staff to humanize the brand and build trust.
Lifestyle shots to emphasize the personalized, client-focused care and services that Elysian provides.
Signage (Door Vinyls and Environmental Graphics)
The signage design was crafted to complement the clinic’s interior aesthetic and create a seamless client experience. Highlights include:
Door vinyls with sleek typography and branding elements for a polished, professional entrance.
Subtle, on-brand environmental graphics to reinforce Elysian’s identity throughout the space.
Results
The marketing collateral successfully enhanced Elysian Health Group’s brand presence, helping the clinic stand out as a leader in executive healthcare.
Key Outcomes:
Improved client perception, with feedback highlighting the professionalism and quality of the materials.
Enhanced brand cohesion across all touchpoints, from printed materials to environmental graphics.
Increased client engagement, with the brochures and photography serving as key tools for communication and trust-building.
What I Loved About This Project
Collaborating with Elysian Health Group allowed me to merge design with strategy, creating materials that truly reflect the clinic’s commitment to excellence. It was rewarding to see how cohesive branding can elevate a healthcare provider’s image and make a lasting impact on their clients.