Project Overview
Campus Trailhead Apartments in San Marcos, Texas, offers modern student living just two blocks from Texas State University. With its proximity to local trails and the spring-fed San Marcos River, Campus Trailhead combines convenience with a serene, nature-inspired lifestyle. The community’s expansive gardens, cabana pool, open-air clubhouse, and wellness center create a true oasis for students seeking relaxation and exploration.
I designed the logo and branding for Campus Trailhead, along with a fully custom website. The website was built to reflect the community’s modern yet nature-focused aesthetic, providing a seamless user experience that highlights amenities, floor plans, and the property’s unique location.
Scope of Work
Logo Design
Branding and Visual Identity
Full Custom Website Design
Page Designs: Amenities, Floor Plans, Gallery, Location, and Contact
Challenges
Capturing Nature and Modernity:
Balancing the nature-inspired aesthetic with a clean, modern design that appeals to students required thoughtful visual decisions.
Highlighting a Unique Location:
The website needed to emphasize Campus Trailhead’s proximity to trails and the San Marcos River while maintaining a focus on the property’s luxurious amenities.
Presenting Floor Plans Clearly:
Organizing detailed floor plan options in a user-friendly manner that supports quick decision-making was key.
Appealing to a Broad Audience:
The branding and website design needed to resonate with students while also appealing to parents and other decision-makers.
Design Solutions
Logo and Branding:
The Campus Trailhead logo was designed to reflect the balance of modern student living and connection to nature.
Symbolism: A subtle trail motif combined with clean typography evokes a sense of exploration while maintaining a professional aesthetic.
Color Palette: Earthy greens and calming blues paired with warm neutrals to emphasize the property’s connection to nature and modern comfort.
Typography: A mix of bold, modern sans-serif fonts and soft, approachable typefaces to create a welcoming yet dynamic identity.
Website Design:
The website mirrors the branding with a clean, modern design and nature-inspired visual elements. Smooth navigation, interactive features, and high-quality imagery guide users effortlessly through the site.
UI/UX Design Philosophy:
The website is designed to provide prospective residents with a streamlined path to explore the property and its features. Key UX strategies include:
Immersive Visuals: Large hero images and interactive elements highlight the property’s amenities and scenic surroundings.
Simple Navigation: A clear menu structure directs users to explore floor plans, amenities, and contact options with ease.
Mobile Optimization: Fully responsive design ensures the website functions flawlessly across all devices.
Pages and Features:
Home Page:
A visually engaging hero section introduces Campus Trailhead’s tagline, “Convenient, Modern Living Surrounded by Nature.”
Quick links to key pages like Amenities, Floor Plans, and Contact encourage exploration.
Amenities Page:
Highlights the community’s key features, including the cabana pool, wellness center, open-air clubhouse, and expansive gardens.
Uses icons and brief descriptions for easy readability, paired with high-quality visuals to enhance user engagement.
Floor Plans Page:
Showcases the variety of apartment layouts, with filters for size and number of bedrooms.
Each floor plan includes details such as square footage, pricing, and availability, making it easy for users to find their ideal space.
Gallery Page:
A curated collection of high-resolution images showcasing the property’s interiors, amenities, and scenic surroundings.
Interactive carousel features allow users to explore the property visually.
Location Page:
A custom-branded Google Map highlights Campus Trailhead’s proximity to Texas State University, local trails, and the San Marcos River.
Includes a list of nearby attractions, restaurants, and outdoor activities.
Contact Page:
A clean and accessible form for inquiries, along with the property’s contact information.
Embedded map provides clear directions to the leasing office.
Results
The branding and website for Campus Trailhead effectively communicate the property’s unique combination of modern student living and natural surroundings. Key outcomes include:
Cohesive Branding: The logo and visual identity reinforce the property’s focus on nature and modernity, resonating with the target audience.
Engaging Website Experience: Immersive visuals and smooth navigation make exploring the property’s features easy and enjoyable.
Optimized User Journey: Clear calls-to-action and intuitive design streamline the path from exploration to leasing inquiries.
Enhanced Mobile Accessibility: The responsive design ensures a consistent and functional experience across all devices.
What I Loved About This Project
Designing the logo, branding, and website for Campus Trailhead allowed me to blend nature-inspired aesthetics with modern functionality. I particularly enjoyed crafting an engaging website experience that highlights the property’s unique amenities and location. The project’s focus on both relaxation and exploration made it a rewarding challenge to design visuals and user flows that reflect this balance.