Project Overview
Wildbloom Boutique was a personal passion project that I conceptualized and executed entirely on my own. The brand centered around a physical product—a bouquet of dried pampas grass—which I designed, sourced, marketed, and sold across multiple platforms. From crafting the logo and brand identity to setting up e-commerce platforms and executing marketing campaigns, I managed every aspect of the business. Over the course of the project, I’ve sold 400+ units, establishing Wildbloom Boutique as a standout in the competitive retail space by blending aesthetic appeal with seamless functionality.
Scope of Work
Logo Design & Brand Identity
Marketing & Advertising Campaigns
E-Commerce Website Setup (Shopify, Amazon FBA, Etsy)
Digital Assets for Online Platforms
Challenges
Creating a distinct visual identity that reflects Wildbloom Boutique’s ethos of natural beauty and modern elegance.
Building an e-commerce infrastructure that offers a seamless shopping experience across multiple platforms.
Driving traffic and sales through impactful marketing strategies while staying within budget.
Logo & Brand Identity
The Wildbloom Boutique logo and brand identity were designed to evoke a sense of natural elegance and creativity. Key elements include:
A modern serif typeface paired with soft, organic flourishes to convey sophistication and approachability.
A nature-inspired color palette of muted greens, blush pinks, and warm neutrals.
Custom botanical illustrations integrated across brand touchpoints, reinforcing the boutique’s connection to nature.
Marketing & Advertising Campaigns
I developed and executed targeted marketing campaigns to build brand awareness and drive traffic.
Highlights include:
Social media campaigns that showcased Wildbloom’s products in styled, aspirational settings.
Paid advertising on platforms like Instagram and Facebook, resulting in increased engagement and conversions.
Email marketing templates and strategies to nurture customer loyalty and encourage repeat purchases.
E-Commerce Website Platform Design & Setup
To ensure a seamless customer journey, I designed and launched e-commerce platforms on Shopify, Amazon FBA, and Etsy. Key features include:
A Shopify store with a clean, intuitive layout and optimized checkout process.
Amazon FBA setup to streamline inventory management and fulfillment.
An Etsy storefront tailored to appeal to handmade and boutique shoppers.
Digital Assets:
I created a library of digital assets, including product photography, lifestyle images, and promotional banners, ensuring consistency across all platforms.
Results
The Wildbloom Boutique project successfully established a strong and cohesive brand presence, driving growth across multiple sales channels.
Key Outcomes:
Sold 400+ units of the pampas grass bouquets.
Significant growth in social media following and engagement, fostering a loyal customer community.
Positive feedback from customers praising the seamless shopping experience and beautiful branding.
What I Loved About This Project
This passion project allowed me to channel my creativity and entrepreneurial spirit into building a brand from the ground up. I loved weaving the story of Wildbloom Boutique into every aspect of the project—from the delicate details in the logo to the seamless e-commerce platforms. Seeing the boutique thrive and reach its audience was an incredibly fulfilling experience.