Project Overview
The Peery Hotel, a historic treasure in Salt Lake City, sought to elevate its identity for the modern traveler while preserving its timeless charm. I was entrusted with designing a logo and website that celebrate the hotel’s rich history and unique atmosphere while positioning it as an unforgettable destination. This project wasn’t just about creating visuals; it was about capturing the soul of The Peery Hotel—a place where every detail tells a story, and every stay becomes an experience.
From honoring its intricate interior design to crafting a seamless online booking experience, my goal was to blend tradition with modern functionality to leave a lasting impression on its guests.
Scope of Work
Logo Design
Website Design
Brand Guideline
Brand Identity
Marketing Collateral
Challenges
Capturing the historic essence of The Peery Hotel while infusing a contemporary touch.
Ensuring the website design highlights the hotel’s unique architecture and history.
Creating a seamless user experience for online bookings and information discovery.
Logo Design
The Peery Hotel’s new logo draws inspiration from its historic roots while embracing a modern aesthetic.
I focused on incorporating design elements that reflect the hotel’s architectural details and storied past, balancing elegance with simplicity.
Design Features:
A refined serif typeface to convey a sense of tradition and sophistication.
Subtle nods to the hotel’s Art Deco influences, such as geometric motifs.
A versatile, monochromatic color palette for timeless appeal.
This logo works seamlessly across applications, from digital platforms to printed materials, ensuring a consistent and cohesive brand identity.
Website Design
The website redesign aimed to provide an intuitive and visually engaging experience that highlights the hotel’s charm and history while meeting the needs of modern travelers. The design integrates storytelling and functionality, creating an immersive digital representation of The Peery Hotel.
Key Pages and Features:
Homepage: A bold hero image of the hotel’s iconic facade paired with a prominent call-to-action for bookings.
About Page: A narrative-driven section detailing the hotel’s history and its role as a city landmark.
Rooms & Amenities: High-resolution imagery paired with clear, enticing descriptions to showcase the unique offerings of each room type.
Booking Integration: A streamlined, responsive booking system to make reservations effortless across devices.
User Experience Enhancements:
Responsive design optimized for both desktop and mobile users.
Fast page load times and SEO optimization for increased visibility.
Clear navigation and intuitive layouts to guide users effortlessly through the site.
Results
The refreshed branding and website elevated The Peery Hotel’s market position, appealing to a broader audience while retaining its historic character.
Key Outcomes:
Online bookings increased by 35% within the first three months of launch.
Bounce rates decreased significantly, with users spending more time exploring the website.
The new branding received overwhelmingly positive feedback from guests and stakeholders, reinforcing the hotel’s reputation as a unique and luxurious destination.
What I Loved About This Project
This project allowed me to merge my passion for storytelling with design, crafting a visual identity and user experience that truly capture the essence of The Peery Hotel. It was a rewarding challenge to honor the hotel’s legacy while creating a modern platform for its future success.