Project Overview
Jobe Roofing has been a trusted name in Southern California, offering roofing and solar services to both residential and commercial clients since 1998. As a family-run business, Jobe Roofing’s mission is to provide professional, reliable, and top-quality services to its community. For this project, I was tasked with creating a cohesive and professional brand identity that reflects their longevity, expertise, and dedication to serving their customers. My scope included logo design, a brand board, stationery, and truck wrap decal designs to reinforce brand recognition across touchpoints.
Scope of Work
Logo Design
Brand Board
Stationery Design
Truck Wrap Decal Design
Challenges
Designing a brand identity that appeals to both residential and commercial clients.
Balancing the traditional elements of roofing services with a modern, clean aesthetic to highlight their solar solutions.
Creating a truck wrap that stands out while maintaining a professional appearance.
Design Solutions
Logo Design:
The Jobe Roofing logo embodies reliability and professionalism. The bold typography conveys strength and trust, while the accompanying graphic element—a subtle rooftop icon—represents the company's expertise in roofing services. The modern and clean design is versatile, ensuring its adaptability across all branding materials, from stationery to truck wraps.
Brand Board:
The brand board establishes the visual identity of Jobe Roofing with consistency and clarity. Key elements include:
Color Palette: A mix of blues symbolizes trust, energy, and connection to solar services, balancing professionalism with approachability.
Typography: Strong, modern sans-serif fonts ensure readability and convey a professional yet accessible tone.
Graphic Elements: Clean lines and subtle roof-inspired patterns create visual cohesion across applications.
Stationery Design:
Custom-designed stationery, including business cards, letterheads, and envelopes, reinforces Jobe Roofing’s professional image. Each piece is aligned with the brand board to ensure a consistent and polished presentation to clients and partners.
Truck Wrap Decal Design:
The truck wrap decal design plays a critical role in increasing brand visibility. Key considerations included:
High Impact Design: The logo and contact information are prominently displayed for easy recognition on the road.
Dynamic Layout: The design incorporates the brand colors and graphic elements to create a professional yet eye-catching look.
Durable Materials: The design is optimized for printing on high-quality, weather-resistant vinyl for lasting use.
Results
The updated branding for Jobe Roofing successfully positions the company as a trusted and professional provider in the Southern California market. The cohesive brand identity builds trust with clients and strengthens Jobe Roofing’s visual presence in a competitive industry.
Key Outcomes:
Improved brand recognition through a memorable and professional logo.
Increased visibility with eye-catching truck wraps driving local awareness.
Consistent and polished branding across all client-facing materials.
What I Loved About This Project
It was a privilege to design a brand identity for a company with such a strong legacy in its community. I enjoyed combining traditional roofing elements with a modern aesthetic to reflect their expansion into solar services. Helping Jobe Roofing stand out with a polished, professional, and approachable brand identity was incredibly rewarding.