Project Overview
Collab Coworking, a dynamic coworking space in Denver, needed a full branding package to reflect its modern, friendly, and trendy atmosphere. I was tasked with designing a complete visual identity, including the logo, brand guide, collateral, and signage, to bring their vision to life. The goal was to create a cohesive and vibrant brand that embodies collaboration and creativity while appealing to today’s modern professionals.
Scope of Work
Logo Design
Brand Guidelines
Marketing Collateral
Signage Design
Challenges
Designing a brand identity that balances modernity with approachability.
Creating cohesive visual assets for both print and digital platforms.
Ensuring the brand reflects Collab’s unique mission of fostering collaboration and growth.
Design Solutions
Logo Design & Rationale:
The Collab Coworking logo reflects the core concept of collaboration and connection. The design centers around the letters C and O, symbolizing two individuals joining forces, with their paths merging and intertwining. This modern and approachable design visually represents the unity and synergy of a coworking community, highlighting how shared resources and ideas can lead to greater success.
Typography Treatment:
The typographic system combines Mango’s playful elegance, Avenir’s timeless boldness, and Calypso-Sans’ clean simplicity. This harmonious combination balances approachability and professionalism, resonating with Collab’s modern and trendy aesthetic. The typography creates visual consistency across all brand materials, ensuring a polished and cohesive identity.
Brand Elements & Imagery:
Custom geometric patterns and gradients add depth and vibrancy to the brand identity. Inspired by contemporary design trends, these playful elements symbolize the diversity and interconnectedness of the Collab community. Lifestyle imagery captures the inclusivity and energy of the coworking space, showcasing diverse individuals in stylish, welcoming interiors. These visual elements collectively convey the brand’s modern and collaborative spirit.
Results
The branding for Collab Coworking successfully established a strong visual identity and elevated its presence in the Denver coworking space market.
Key Outcomes:
Positive feedback from members and stakeholders praising the modern and vibrant branding.
Increased visibility and appeal to the target audience, leading to higher membership inquiries.
A cohesive visual identity across signage, collateral, and digital platforms, reinforcing brand recognition.
What I Loved About This Project
Working on Collab Coworking allowed me to create a brand identity that celebrates creativity and collaboration. I loved integrating modern design trends with meaningful elements that reflect the community’s values. Seeing the space come to life through thoughtful branding and knowing it inspires professionals daily was immensely rewarding.